Bayliss Associates provides practical commercial advice on market
settings, particularly on how to operate in difficult or less
structured market environments.
We help develop entry strategies for new markets, as well as
business models to manage mature business development and expand
existing market share.
Bayliss Associates has a strong record in the analysis of market
opportunities and the development
of innovative techniques for capturing new business. Bayliss
Associates has a demonstrated track record in executing major
trade promotion projects, exhibitions and conferences and international
business development programs.
Bayliss Associates can provide management and organisational
audits, with an emphasis on adapting to change and performance
management.
The success formula for international marketing always includes
placing talented and adaptive business-building managers in
country. The financial cost and business risk of placing the
wrong managers in key development roles can be enormous. Careful
selection and a structured situational training program reduce
that critical risk.
Bayliss Associates provides a module for interviews and assessments
and provides comprehensive reference checking for international
positions.
After selection, Bayliss Associates can develop a tailored
training program, which includes practical sessions on negotiating
in foreign environments, business and cultural issues.
We can also develop an individually structured pre-assignment
program, including sessions with leading industry commentators,
journalists, academics and consultants with expertise in the
countries of interest.
Bayliss Associates can provide counselling on family issues.
We develop sessions for expatriate managers’ families
on combining a happy and fulfilling offshore experience with
the demands of expatriate living and business pressures. This
includes briefings with other families with experience in
the country or region of interest.
Bayliss Associates coach individuals to create and deliver
presentations that have impact, with a strong emphasis on
speech clarity and the elimination of jargon.
We write speeches and craft presentations.
We critique and enhance existing corporate presentations.
We rehearse presentations, using skilled industry specialists
where necessary to ensure a high level of impact.
We coach presenters in dealing with difficult media environments.
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